On Pure Labels we highlight sustainability labels for financial products. These labels are designed to give investors guidance and insight into the world of sustainable financial products.
The labels are all issued by reputable institutions, but we want to shed some light to give you all the facts you need to make your own decision for a sustainable investment.
The information on the labels is an unbiased representation based on transparency. We do not see ourselves as investment advisors and will not try to tell you who is “good” and who is “bad”. Rather, our website is intended to serve as a transparent representation of the market, as today’s world is too complex to be divided only into “black” or “white”.
With Pure Labels, we try to provide responsible investors with a tool to help them navigate the vast selection of sustainable financial products, while also taking into account the diversity of labels on the market. We believe that our users do not have the time or capacity to scroll through 20 criteria for each individual label, so we wanted to break the overview down to three general attributes that can be applied to all labels on the market. Based on our research into the ethical requirements of investors, we decided to create three attributes that can meet the expectations of transparency, independence and impartiality. While these three core values are certainly endorsed by any sustainable investor, issuer or financial institution, they are not easy to understand. For this reason, we have tried to define the attributes using three objective facts to get to the heart of the labels and describe them in an easily understandable way:
We strive to provide 100% coverage of all existing labels for sustainable financial products. The information on this website has been conscientiously researched but does not claim to be complete or up-to-date.
If you know of a label for sustainable financial products or work for an institution that awards sustainable financial products and you would like your label to be listed in Pure Labels, please contact us at: email@example.com